Institute of Technical Education

Be a Social Media Marketing Administrator

Course Level

Mid Career

Course Duration

6 months  


Information and Communications


SkillsFuture Credit SGUS

Course Introduction

This course equips students with the skills and knowledge to perform a social media marketing tasks involving data analytics, social media marketing and customer relationship management (CRM) in support of business operations across all sectors and industries.

Course Outline

The course for Be a Social Media Marketing Administrator comprises of modules of

(i) Introduction to Data Analytics & Cyber-security, which provides learners with knowledge and skillsets to be able to adopt spreadsheet and analytics software to visualise and analyse data, and generate formatted reports to facilitate informed business decision. Learners will also gain awareness on the importance of data confidentiality and data security.

(ii) Social Media Marketing, so that participants will learn how to apply online media tools to execute the organisation s social media marketing strategies.

(iii) Customer Relationship Management (CRM), from which participants will learn how to recognize customer behaviour to build positive customer experience, utilize indicative trends and patterns in Customer Relationship Management (CRM) systems to support business decision.

(iv) Finance Service Administration, through which participants will apply the knowledge learnt to provide administrative support to handle financial activities relating to deposit account, loan, remittance and other financial products and services.


Full Course Fee (including GST): SGD 500.00

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