Course Introduction

In this digital transformation landscape, retailers are introducing technologies and applications to create seamless shopping experiences for customers through an omni-channel approach covering all the different physical, digital and communications touchpoints, such as virtual mirror, online store and social media platforms like FaceBook and Instagram. This short course will equip learners with the knowledge and skills required to add value to the retail value chain with the right customer-oriented and service mind-sets and processes. Learners will be able to improve performance in creating an experiential and engaging shopping experience for customers in this digital age.