Republic Polytechnic

Professional Certificate in Social Media Engagement


Course Level

Early Career

Course Duration

>6 Days  

Industries

Sales / Retail / Marketing

Funding

SkillsFuture Credit Skills Development Fund Workfare Training Support

Course Introduction

Adopting a mix of lectures and hands-on activities, participants will understand the core social media platforms and how to maximise social media results. We employ real social media examples and strategies from some of the most successful social media campaigns and brands, along with the latest tools to measure online marketing efforts to enable participants to gain experience and exposure to social media marketing, content creation and performance management.

Duration of Course: 12 evenings


Who is this Course for?

This course is suitable for aspiring entrepreneurs, executives, managers, and business leaders seeking to develop a broad understanding of the latest trends and best practices of digital marketing.


Course Outline

Learning Objectives
• Design and develop basic skills, content and strategy in marketing for social media

• Gain insights from the analytics tools native to the various social media channels to create content that attracts your audience

• Apply basic videography and editing techniques to video production and the use of mobile devices.

• Craft compelling and memorable stories to connect with audience across different business settings and platforms

• Learn the basics of search analytics and social listening tools to identify trending topics and understand your audiences better

• Be equipped with the skills and ability to create immersive marketing solutions to engage consumers as part of business strategies


Pricing

Full Course Fee (excl. GST): SGD 1,620.00

Full Course Fee with GST: SGD 1,733.40

Fee SG Citizen Aged 21-39 or SG PR aged 21 & above (incl. GST): SGD 520.02

Fee SG Citizen aged 40 & above (incl. GST): SGD 173.34



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