Course LevelEarly Career
Course Duration1 Day
The 3 days course is specially curated course to equip mature PMESs with the fundamentals of digital marketing to run and/or support small business.
- Be aware of the various components which make up successful digital marketing campaigns. - Build simple and functional websites for freelancers and micro SMEs using WIX. - Be familiar with the usage of keywords to enhance website search results using Google Ads. - Be competent to use Facebook, Instagram and LinkedIn for marketing purposes.
- Learn to create landing pages and funnels to enhance conversion rates using Mail Chimp. - Able to design engaging content marketing calendars to increase marketing efforts using Buffer.
- Use Google Analytics to monitor and adjust campaigns for results.
- Create a simple digital marketing project as a group to enhance learning experience.
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