Course LevelEarly Career
Course Duration4 Days
IndustriesSales / Retail / Marketing
A course for learners to discover how to drive online conversions effectively through Paid Search Engine Marketing (SEM) Campaign.
Search Engine Marketing (SEM) is a proven and cost-effective marketing technique that can expand your digital footprint and online presence.
Enrol now to be guided by our Industry Mentor who has over 15 years od experience in Digital & Integrated Marketing Industry.
- Career Changers who have little experience in marketing
- New graduates who wish to enter the Digital marketing industry
- Entrepreneurs and Business Owners who want to gain a deeper understanding of Digital marketing
- People who generally wish to learn more about Digital marketing
Module Name: Industry Mentor Series: Search Engine Marketing Programme
- Create Pay-Per-Click(PPC) ad campaigns to meet marketing objectives, goals and expectations
- Identify the right keywords based on business direction and learn about best practices on Google AdWords
- In-depth understanding of what works in PPC ad campaigns
- Monitor PPC ad campaigns via various measurable and actionable metrics
- Create targeted PPC ads and PPC reports on new competitors
- Forecast possible changes in the search landscape
Singapore Citizen aged 40 & above
S$ 286.90 (incl. GST)
Singapore Citizen / Singapore Permanent Resident aged 21 & above
S$ 1,336.90 (incl. GST)
Nett fee without Funding
$S 1,670.00 (excl. GST)
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