Assistant Marketing Executive

  •   Admiralty - NS10
  •   Full Time
  •   5 Day Week

FROM  $ 2000 / month


RESPONSIBILITIES

• Assist to Identify the most effective engagement channels and platforms for the target audience, in order to achieve business objectives.

• Assist to formulate metrics to measure the performance and effectiveness of both traditional and digital marketing campaigns, analyse the results and report findings and provide recommendations.

• Maintain social media presence across selected digital channels by updating and monitoring the Company’s official social media sites and its contents, and providing timely and appropriate responses to posts.

• Develop social media content to constantly interest and engage the target audience.

• Monitor the public and media’s sentiments of the brand and products, plan and carry out PR strategies and campaigns.

• Assist to formulate official responses to public/media-raised issues, and work with the Director to finalise the content.

• Assist to develop and drive customer acquisition strategies to foster customer relationships and attract new customers.

• Act as custodian of the Brand Manual, and communicate to stakeholders and vendors on brand guidelines to ensure compliance.

• Liaise with agencies, vendors and suppliers to design and develop product packaging, point-of-sale materials, product brochures, data sheets and advertising copies according to guidelines stated in the Brand Manual.

• Support and work with the operations team to achieve smooth implementation of marketing and promotional campaigns.

• Perform other duties as assigned by the Director from time to time.

REQUIREMENT

● Knowledge of branding, marketing strategies and channels.

● Superb inter-personal communication and collaboration abilities.

● Strong time management and organisational abilities.

● Bachelor's degree in marketing, mass communication, business administration or similar.

● At least 2 years of relevant brand management, PR and marketing experience, preferably in the F&B/ FMCG industry.

About the Employer

TIONG BAHRU TIAN BO SHUI KUEH PTE. LTD.
BRN/UEN: 201016443C


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