Course LevelEarly Career
Course Duration2 Days
FundingSkillsFuture Credit Skills Development Fund
1. Fast track understanding of the digital landscape (social media marketing, search engine optimization, search marketing,
online reputation management, email marketing, display advertising & media metrics and analytics)
2. Trends of Impact on consumers, Measure and Analyse ROI
3. Create an integrated digital marketing strategy that aligns with consumer journey
4. Addresses the issues and challenges facing marketers in adapting their organization to the new digital landscape.
5. Laptop required
1. Marketing Managers
2. Marketing Directors
4. Account Directors
6. Consumers want to learn about digital marketing.
2. Setting The Stage: Digital Marketing / Concepts / Landscape
3. Building Blocks: Consumer Behaviour / ZMOT (Zero moment of truth) / The Consumer Journey
4. Acquisition & Engagement: Understanding the Digital Channels:
* Search engine optimization(SEO)
* Search engine marketing (SEM)
* Display advertising
* Video / Content Marketing
* Electronic Direct Mail (EDM)
* Social Media
* Mobile / Apps
5. Campaign Tracking & Ad-serving, Optimisation, Attribution
6. Programmatic Media Buying / RTB
7. Brand Safety & Click Fraud
8. Digital Strategy - SOSTAC
9. Basics of Media Planning and Budgeting
Full Course Fee (excl. GST): $805
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