Marketing Institute of Singapore

Integrated Digital Marketing Strategies


Course Level

Early Career

Course Duration

2 Days  

Funding

SkillsFuture Credit Skills Development Fund

Course Introduction

1. Fast track understanding of the digital landscape (social media marketing, search engine optimization, search marketing,
online reputation management, email marketing, display advertising & media metrics and analytics)

2. Trends of Impact on consumers, Measure and Analyse ROI

3. Create an integrated digital marketing strategy that aligns with consumer journey

4. Addresses the issues and challenges facing marketers in adapting their organization to the new digital landscape.

5. Laptop required


Who is this Course for?

1. Marketing Managers
2. Marketing Directors
3. CMOs
4. Account Directors
5. Planners
6. Consumers want to learn about digital marketing.


Course Outline

1. Introduction

2. Setting The Stage: Digital Marketing / Concepts / Landscape

3. Building Blocks: Consumer Behaviour / ZMOT (Zero moment of truth) / The Consumer Journey

4. Acquisition & Engagement: Understanding the Digital Channels:
Website
* Search engine optimization(SEO)
* Search engine marketing (SEM)
* Display advertising
* Video / Content Marketing
* Electronic Direct Mail (EDM)
* Social Media
* Mobile / Apps

5. Campaign Tracking & Ad-serving, Optimisation, Attribution

6. Programmatic Media Buying / RTB

7. Brand Safety & Click Fraud

8. Digital Strategy - SOSTAC

9. Basics of Media Planning and Budgeting


Pricing

Full Course Fee (excl. GST): $805



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