Singapore Institute of Retail Studies

Fundamentals to Starting an Online Business

Course Level

Early Career

Course Duration

1 Day  


Sales / Retail / Marketing

Course Introduction

This hands-on, practical session will guide participants in understanding and navigating the complexities of a digital business. Participants will learn the types of platforms available and understand the benefits, factors & resources required in an online business.

Who is this Course for?

Mid-career switchers, jobseekers, aspiring entrepreneurs, business owners, interest in digital marketing

Course Outline

- Why people shop online

- Types of online business

- Advantages of challenges of online business

- What are the E-commerce trends (Selling and Marketing)

- Components of an online business (store, payment, logistics, customer service)

- How to select the right mode of E-commerce for your business

- Where to get started​


Full Course Fee (excl GST): SGD 210.00

Full Course Fee with GST: SGD 224.70

Fee SG Citizen Aged 21-39 or SG PR aged 21 & above (incl GST): SGD 67.41

Fee SG Citizen aged 40 & above (incl GST): SGD 25.41

Register Interest