NTUC LearningHub
AUGMENTED REALITY FOR MARKETING
Course Level
Early CareerCourse Duration
3 DaysIndustries
Sales / Retail / MarketingFunding
SkillsFuture Credit Skills Development FundCourse Introduction
Over the last few years, emerging technologies like AR are empowering digital experiences and have steadily disrupted business models and markets. Though these new forces may no longer qualify as “trends”, their impacts cannot be overstated, and their storylines continue to evolve and have taken up the disruptor mantle. Today AR is poised to become a distinct macro force in its own right.
Augmented reality technologies provide a new form of human experience by superimposing computer generated imagery over real-world. Images in real time.When used with mobile devices, augmented reality layers and enhances information by combining the wealth of internet information with live views of the world. Individually and in a social context, augmented reality has applications within areas such as entertainment, travel, merchant selection and data analysis.
Course Objectives
● Enables Learners to have a greater knowledge of Augmented Reality (AR) in general
● Understand the pros and cons of using AR for marketing purposes
● Learn how to build a Social Media marketing-driven organization using strategies that support better decision making.
● Understand when, where, and why customers choose your product or service.
● Develop impactful social media marketing campaigns using Augmented Reality
Who is this Course for?
Designer, Marketer, Creative / Media Professional, Entreprenuer, Social Media professional
Course Outline
Module 1: Defining Augmented Reality
● Defining what is Augmented Reality
● Exploring the various types of Augmented Reality and the differences between them
● Understanding the Software used to create AR Social Media Filters
● Potential Benefits of incorporating AR into marketing campaigns
● Real Life Examples of Successful AR Marketing Campaigns done by other businesses
Module 2: Finding New Skills
● AR Engines for Social Media Platforms
● Installing AR engine for Instagram and Facebook Installing Spark AR Studio
● Creating AR Filters for Instagram and Facebook
o Face Filter
o Marker based
o Markerless
● Testing the Filter out using the Facebook/Instagram App
● Publishing the Filter onto the Facebook/Instagram platforms.
Module 3: Content for AR Filters
● Understanding what File Formats can Spark AR Support
● Knowing the Potential Places to source for Assets (Photogrammetry, External Websites)
● Understanding about Polygon Count for 3D Models
● Tips and Tricks on choosing Good Assets for Spark AR
● Advanced AR Filters
○ Hand Tracking
○ Quiz Game
Module 4: Deep Dive into AR For Marketing
● Defining what is the AR Marketing Funnel
● Calculating the ROI of an AR Filter
● Calculating the success of an AR Filter
● Understanding how to share Filters with others.
● Utilizing the Spark AR Dashboard to explore the Metrics it can gather
Module 5: Future of Augmented Reality for Marketing
● Explanation of the various types of AR technologies to look out for
o Try Before You Buy Filters
o Speech Recognition
o Chat Bots
o Virtual Store
o Cloth Simulation
o Body Tracking
o Location Based Filters (Landmarker)
o Multiplayer Filters (Connected Lenses)
Pricing
Full Course Fee (excl GST): SGD 890.00
Full Course Fee with GST: SGD 970.10
Fee SG Citizen Aged 21-39 or SG PR aged 21 & above (incl GST): SGD 592.30
Fee SG Citizen aged 40 & above (incl GST): SGD 592.30
From 1 Jan 2024, all consumer goods and services are subject to the new GST rate change required by IRAS. Price displayed is only indicative and subject to changes by the course provider.
Kindly check with the course provider directly on the relevant subsidies and charges while registering interest.