SHRM College
Marketing in the Hospitality Industry
Course Level
Early CareerCourse Duration
4 DaysIndustries
Hospitality / F&BFunding
SkillsFuture Credit Workfare Training SupportCourse Introduction
Marketing in the Hospitality Industry provides learners with strong fundamental of service marketing to create effective operational plans for the organisation. Learners will be using marketing mix tool to guide their customers to choose their products and services as well as different marketing channel to capture existing and potential customer.
Who is this Course for?
For people who are working in Marketing or seeking future-ready skills in service marketing.
Course Outline
LO1: Learners will be able to develop marketing strategy that structure and conceptualize stories to market products.
LO2: Learners will be able to develop operational plans and select communication tools to reach out to target audience.
LO3: Learners will be able to evaluate and monitor the campaign marketing performance, and evaluate the media ROI.
Pricing
Full Course Fee (excl. GST): SGD 1100.00
Full Course Fee with GST: SGD 1199.00
Fee SG Citizen Aged 21-39 or SG PR aged 21 & above (incl. GST): SGD 594.00
Fee SG Citizen aged 40 & above (incl. GST): SGD 356.40
From 1 Jan 2024, all consumer goods and services are subject to the new GST rate change required by IRAS. Price displayed is only indicative and subject to changes by the course provider.
Kindly check with the course provider directly on the relevant subsidies and charges while registering interest.