AGB Education

Digital Marketing Skill: Search Engine Marketing (SEM) Programme


Course Level

Early Career

Course Duration

4 Days  

Industries

Sales / Retail / Marketing

Funding

SkillsFuture Credit

Course Introduction

A course for learners to discover how to drive online conversions effectively through Paid Search Engine Marketing (SEM) Campaign.

Search Engine Marketing (SEM) is a proven and cost-effective marketing technique that can expand your digital footprint and online presence.

Enrol now to be guided by our Industry Mentor who has over 15 years od experience in Digital & Integrated Marketing Industry.


Who is this Course for?

- Career Changers who have little experience in marketing

- New graduates who wish to enter the Digital marketing industry

- Entrepreneurs and Business Owners who want to gain a deeper understanding of Digital marketing

- People who generally wish to learn more about Digital marketing


Course Outline

Module Name: Industry Mentor Series: Search Engine Marketing Programme

- Create Pay-Per-Click(PPC) ad campaigns to meet marketing objectives, goals and expectations

- Identify the right keywords based on business direction and learn about best practices on Google AdWords

- In-depth understanding of what works in PPC ad campaigns

- Monitor PPC ad campaigns via various measurable and actionable metrics

- Create targeted PPC ads and PPC reports on new competitors

- Forecast possible changes in the search landscape


Pricing

Singapore Citizen aged 40 & above
S$ 286.90 (incl. GST)

Singapore Citizen / Singapore Permanent Resident aged 21 & above
S$ 1,336.90 (incl. GST)

Nett fee without Funding
$S 1,670.00 (excl. GST)



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