BELLS Academic Group
Digital Marketing Skill: Search Engine Marketing (SEM) Programme
Course Level
Early CareerCourse Duration
4 DaysIndustries
Sales / Retail / MarketingFunding
SkillsFuture CreditCourse Introduction
A course for learners to discover how to drive online conversions effectively through Paid Search Engine Marketing (SEM) Campaign.
Search Engine Marketing (SEM) is a proven and cost-effective marketing technique that can expand your digital footprint and online presence.
Enrol now to be guided by our Industry Mentor who has over 15 years od experience in Digital & Integrated Marketing Industry.
Who is this Course for?
- Career Changers who have little experience in marketing
- New graduates who wish to enter the Digital marketing industry
- Entrepreneurs and Business Owners who want to gain a deeper understanding of Digital marketing
- People who generally wish to learn more about Digital marketing
Course Outline
Module Name: Industry Mentor Series: Search Engine Marketing Programme
- Create Pay-Per-Click(PPC) ad campaigns to meet marketing objectives, goals and expectations
- Identify the right keywords based on business direction and learn about best practices on Google AdWords
- In-depth understanding of what works in PPC ad campaigns
- Monitor PPC ad campaigns via various measurable and actionable metrics
- Create targeted PPC ads and PPC reports on new competitors
- Forecast possible changes in the search landscape
Pricing
Singapore Citizen aged 40 & above
S$ 286.90 (incl. GST)
Singapore Citizen / Singapore Permanent Resident aged 21 & above
S$ 1,336.90 (incl. GST)
Nett fee without Funding
$S 1,670.00 (excl. GST)
From 1 Jan 2024, all consumer goods and services are subject to the new GST rate change required by IRAS. Price displayed is only indicative and subject to changes by the course provider.
Kindly check with the course provider directly on the relevant subsidies and charges while registering interest.