SHRM College
Marketing in the Hospitality Industry (Asynchronous & Synchronous)
Course Level
Early CareerCourse Duration
>6 DaysIndustries
Hospitality / F&BFunding
SkillsFuture Credit Workfare Training SupportCourse Introduction
Marketing in the Hospitality Industry provides learners with strong fundamental of service marketing to create effective operational plans for the organisation. Learners will be using marketing mix tool to guide their customers to choose their products and services as well as different marketing channel to capture existing and potential customer
Who is this Course for?
Applicants who are working in Marketing or seeking future-ready skills in service marketing
Course Outline
1. Learners will be able to develop marketing strategy that structure and conceptualize stories to market products.
2. Learners will be able to develop operational plans and select communication tools to reach out to target audience.
3. Learners will be able to evaluate and monitor the campaign marketing performance, and evaluate the media ROI.
Pricing
Full Pricing: $1,199
Pricing Details A (All providers) *Fee SG Citizen Aged 21-39 or SG PR aged 21 & above.
$550 exclu GST
$99 GST
$649 inclu GST
Pricing Details B (All providers) *Fee SG Citizen aged 40 & above.
$330 exclu GST
$99 GST
$429 inclu GST