Singapore Institute of Retail Studies

Introduction to Digital Marketing


Course Level

Early Career

Course Duration

1 Day  

Industries

Sales / Retail / Marketing

Course Introduction

With increasing traffic in social media space, successful engagement through digital content marketing is a great booster for business. This programme provides participants the knowledge and applications to understand digital engagement that is superseding traditional marketing channels.


Who is this Course for?

Mid-career switchers, jobseekers, aspiring entrepreneurs, business owners, interest in digital marketing.


Course Outline

- Understand what is digital marketing

- Understand the benefits and importance of digital marketing

- Know the types of digital marketing methods

- Learn how to get started on digital marketing

- Understand the basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)


Pricing

Full Course Fee (excl GST): SGD 210.00

Full Course Fee (incl GST): SGD 226.80

Fee SG Citizen aged 21-39 (incl GST) SGD 67.41

Fee SGPR aged 21 & above (incl GST): SGD 68.04

Fee SG Citizen aged 40 & above (incl GST): SGD 25.41



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