Singapore Institute of Retail Studies
Introduction to Digital Marketing
Course Level
Early CareerCourse Duration
1 DayIndustries
Sales / Retail / MarketingCourse Introduction
With increasing traffic in social media space, successful engagement through digital content marketing is a great booster for business. This programme provides participants the knowledge and applications to understand digital engagement that is superseding traditional marketing channels.
Who is this Course for?
Mid-career switchers, jobseekers, aspiring entrepreneurs, business owners, interest in digital marketing.
Course Outline
- Understand what is digital marketing
- Understand the benefits and importance of digital marketing
- Know the types of digital marketing methods
- Learn how to get started on digital marketing
- Understand the basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Pricing
Full Course Fee (excl GST): SGD 210.00
Full Course Fee (incl GST): SGD 226.80
Fee SG Citizen aged 21-39 (incl GST) SGD 67.41
Fee SGPR aged 21 & above (incl GST): SGD 68.04
Fee SG Citizen aged 40 & above (incl GST): SGD 25.41
