SHRM College

Branding Strategy


Course Level

Early Career

Course Duration

4 Days  

Industries

Hospitality / F&B

Funding

SkillsFuture Credit Workfare Training Support

Course Introduction

This module provides the learners with the understanding of brand portfolio management including culture, brand, brand differentiation and the factor and risks to be consider when developing or implementing organisation branding strategy. Learners will acquire the ability to implement brand campaign and activities upon completion of the module.


Who is this Course for?

For people who are keen to learn and undergo formal training to create company branding strategy.


Course Outline

LO1: Learners will be able to implement brand portfolio strategy including brand culture and ethos.

LO2: Learners will be able to assess customers’ view on brand differentiation.

LO3: Learners will be able to implement improved brand positioning in products and services.


Pricing

Full Course Fee (excl. GST): SGD 1100.00

Full Course Fee with GST: SGD 1199.00

Fee SG Citizen Aged 21-39 or SG PR aged 21 & above (incl. GST): SGD 594.00

Fee SG Citizen aged 40 & above (incl. GST): SGD 356.40

From 1 Jan 2024, all consumer goods and services are subject to the new GST rate change required by IRAS. Price displayed is only indicative and subject to changes by the course provider.

Kindly check with the course provider directly on the relevant subsidies and charges while registering interest.



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