Singapore Institute of Retail Studies
Live Streaming: Boost Your E-Commerce Sales
Course Level
Early CareerCourse Duration
1 DayIndustries
Sales / Retail / MarketingFunding
SkillsFuture CreditCourse Introduction
Harness the power of live streaming to boost customer interaction and business growth. In this course, you'll learn to apply trend evaluation and application to ensure your live streams stay relevant and engaging. With insights from behavioural economics, you’ll develop strategies that influence viewer behavior and increase conversion rates.
Gain expertise in inbound marketing to attract and retain a loyal audience, while mastering content creation and social media management to deliver engaging, consistent content. Strengthen your content marketing strategy to maximize the impact of each live stream, positioning yourself for long-term success in customer engagement and business development.
Who is this Course for?
Mid-career switchers, jobseekers, aspiring entrepreneurs, business owners, interest in digital marketing.
Course Outline
In this module, participants will learn how to:
1. create high-quality content to promote products and services.
2. develop social media strategies that resonate with your target audience.
3. plan and host professional live streams to drive customer engagement.
Pricing
Pricing Details A (All providers) *
Fee SG Citizen Aged 21-39 or SG PR aged 21 & above.
Pricing Details B (All providers) *
Fee SG Citizen aged 40 & above.