Singapore Institute of Retail Studies
Generative AI: Get Informed, Entertained and Inspired with Microsoft Copilot
Course Level
Early CareerCourse Duration
1 DayIndustries
Sales / Retail / MarketingFunding
SkillsFuture CreditCourse Introduction
Stay ahead in the digital age by leveraging AI to transform your content creation and marketing strategies. This course equips you with essential skills in content management, enabling you to create, curate, and manage web assets that engage prospects and customers. Develop an effective content marketing strategy that resonates with your audience and drives business growth.
Learn to perform digital marketing activities to enhance your online presence. Apply marketing techniques to create quality, customer-centric content for blogs, podcasts, videos, eBooks, newsletters, whitepapers, and social media. Explore integrated marketing communication to refine your content creation and social media management skills, building and sustaining a strong online presence.
By mastering these tools, you’ll be empowered to create innovative, AI-driven content that drives business growth, supercharges your sales and marketing performance, ensuring your career thrives in today’s competitive market.
Who is this Course for?
Mid-career switchers, jobseekers, aspiring entrepreneurs, business owners, interest in digital marketing.
Course Outline
At the end of the course, learners will be able to:
1. apply Generative AI techniques for content and design creation.
2. create AI-powered content for text, images and design using AI technology, tools and techniques.
3. develop a brand that generates competitive value and returns using AI-powered enhancement tools and streamlining techniques through enhancing digital marketing activities.
4. optimise returns on digital advertising with AI tools and techniques, leveraging inbound marketing to create quality, customer-centric content across various platforms.
5. generate quality sales and marketing leads from AI-enhanced channels and customer engagement strategies.
Pricing
Pricing Details A (All providers) *
Fee SG Citizen Aged 21-39 or SG PR aged 21 & above.
Pricing Details B (All providers) *
Fee SG Citizen aged 40 & above.