Singapore Institute of Retail Studies
Social & Influencer Marketing: Drive Conversions & Optimise Returns
Course Level
Early CareerCourse Duration
1 DayIndustries
Sales / Retail / MarketingFunding
SkillsFuture CreditCourse Introduction
This course provides marketing and implementation teams with hands-on practice to execute their organization’s social and influencer marketing plans. Learners will develop comprehensive social media content strategies, create content calendars, and produce different types of content for major social media platforms. Through practical exercises, learners will also explore innovative marketing opportunities, engage with real-time customer insights, and establish positive industry relationships.
Who is this Course for?
Mid-career switchers, jobseekers, aspiring entrepreneurs, business owners, interest in digital marketing.
Course Outline
At the end of the course, learners will be able to:
1. define the brand’s social and influencer marketing goals.
2. adapt a step-by-step plan to develop the brand’s content for integrated social media.
3. create a content calendar for key social media platforms.
4. plan and produce creative assets that align with the brand’s social and influencer marketing goals.
Pricing
Pricing Details A (All providers) *
Fee SG Citizen Aged 21-39 or SG PR aged 21 & above.
Pricing Details B (All providers) *
Fee SG Citizen aged 40 & above.