Course Introduction

In a competitive retail landscape where physical stores face stiff competition from online stores, it is important to capitalise the physical store to heighten engagement and interaction with customers through multi-sensory retail experience and visual storytelling.

Gone are the days where visual merchandising is simply placing of products on the shelves; key element of providing customers a memorable experien,tial customer journey in the physical store and creating an instagrammable-worthy store, using "Apartment" to present merchandise are new concepts in visual merchandising.

This Art and Science of Visual Merchandising programme will impart the basics of store set up, tips and techniques to display products aesthetically to attract customers to explore the store and share their experience through word of mouth or social media.