Singapore Institute of Retail Studies
PWM-Retail: Service Challenges (SF-Associate)
Course Level
Early CareerCourse Duration
1 DayIndustries
Sales / Retail / MarketingFunding
SkillsFuture CreditCourse Introduction
As technology continues to evolve, it brings about many challenges in the service environment. Customers have access to more information than ever before, and their expectations are constantly changing. They expect quick and seamless service, regardless of the channel they use to interact with a business. To meet these expectations, businesses must constantly adapt to changing customer behaviour and preferences. Businesses that address these challenges head-on can differentiate themselves from their competitors and build strong customer loyalty. Hence it is important for staff to understand the importance of addressing these service challenges with the aim to deliver great customer experience.
Who is this Course for?
Mid-career switchers, jobseekers, aspiring entrepreneurs, business owners, interest in digital marketing.
Course Outline
At the end of this course, learners will be able to: - Understand the changes in customer journey, driven by technological advancements
- Recognise the changing customer profiles
- Recognise what constitute service challenges
- Overcome service challenges to enhance the customer experience
Pricing
Pricing Details A (All providers) *
Fee SG Citizen Aged 21-39 or SG PR aged 21 & above.
Pricing Details B (All providers) *
Fee SG Citizen aged 40 & above.