Marketing Manager
-
Upper Thomson MRT, Bishan
Lumens, 22 Sin Ming Lane, #01-74/75, Midview City, Singapore, 573969
- Full Time
- 5.5 Day Week
S$4500 - 6000 / month
Strategy and lead generation
- Develop and execute online marketing strategies that deliver a consistent inflow of qualified leads and strong social media exposure.
- Plan the monthly marketing calendar across brands, aligned with business goals agreed with the management team.
Content and creative direction
- Define content direction and own content calendars aligned with overall marketing objectives and business calendars.
- Review and approve storyboards, scripts and final video edits to ensure alignment with brand messaging and marketing goals.
- Provide creative direction and ensure all outputs meet quality and brand standards, including design checks for layout, typography and formatting.
Performance marketing
- Plan, execute and optimise social media advertising and Google Ads campaigns, setting budgets, targets and test plans.
- Track and analyse digital marketing performance, producing weekly and monthly reports on leads, cost per lead, conversion and content reach.
Team leadership
- Manage workflow priorities so team members meet deadlines and project milestones.
- Coach and develop team members through weekly one-to-ones and individual goals, and contribute to probation and performance reviews.
- Support hiring for open marketing roles.
- Oversee planning and execution of company events with the Events Executive.
- Act as the day-to-day marketing contact for senior stakeholders, and manage agencies, vendors and partners.
About the Employer
BRN/UEN: 201426961K
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