Singapore Institute of Retail Studies

Engage Customers through Social Media

Course Level

Early Career

Course Duration

1 Day  


Sales / Retail / Marketing

Course Introduction

Companies have embraced social media as part of their marketing mix, but with various degrees of success. The programme will address various social media initiatives and techniques that participants can utilise to enhance engagement with their customers.

Who is this Course for?

Mid-career switchers, jobseekers, aspiring entrepreneurs, business owners, interest in digital marketing

Course Outline

- Introduction to social media

- Understand the need to have social media connectedness

- Understand the types of social media platform used in Singapore

- Know the purpose of social media marketing to businesses

- Know ways companies can use social media to engage customers


Full Course Fee (excl GST): SGD 210.00

Full Course Fee with GST: SGD 224.70

Fee SG Citizen Aged 21-39 or SG PR aged 21 & above (incl GST): SGD 67.41

Fee SG Citizen aged 40 & above (incl GST): SGD 25.41

Register Interest