Course Introduction

Online media consumption has seen tremendous growth and demand across digital devices. It is important for individuals to build essential digital skills that are applicable readily across workplaces. Participants will learn about the strategies in transforming marketing and commerce through digital for the purposes of stakeholder engagement, business expansion and brand building.

Participants will learn how digital marketing and commerce can shape new ways business organisations operate and understand the impact of digital and social media on the business. Participants will have the opportunity to learn through planning and developing a digital marketing and commerce playbook for a company and explore current digital media trends and strategies employed by successful organisations.

To bring individuals up to speed on the changes taking place in the digital commerce and marketing world today, through a series of marketing- and commerce-centric digital skills competency training.